Antioxidants: Powerful or Just Marketing?

Antioxidants: Powerful or Just Marketing?

Antioxidant have been around in the beauty industry for the past few years or more. All sorts of skincare products claim they feature antioxidant protection: moisturizers, serums and even makeup. A lot of skincare customers don’t know what antioxidants are, so here’s a quick rundown. Antioxidants are chemicals that protect cells by fighting free radicals. Free-radical damage occurs when the skin has to deal with excessive sun exposure, poor nutrition, and even stress. This means roughness, sagging, and fine lines and wrinkles. Antioxidants in skincare (when there in adequate doses)  can do a lot for the health and appearance of your skin, including fighting this damage to reduce the signs of aging. From calming irritated skin to firming lax skin and reducing the appearance of wrinkles, antioxidants offer great benefits. Natural antioxidant sources include green tea, pomegranate, berries, and vitamins like Vitamin C and Vitamin E.

Wrinkle Reduction

Skincare products with antioxidants can help plump out the skin and make it appear more youthful, reducing the appearance of line. Vitamins C and E are the top two antioxidants for reducing the appearance of wrinkles and fine lines, so look for products that contain these two powerful antioxidants.

Sun Damage Treatment

Too much sun not only can cause skin cancer, but it can cause damage to skin’s health and appearance. Sun damage can make skin appear tough and wrinkly, but antioxidants stimulate surface circulation and collagen production to encourage the growth of new cells and to help sun-damaged skin. There are many antioxidant-rich moisturizers for both face and body that can help reverse the effects of excess sun.

Skin Firming

Another top benefit of antioxidants in beauty products is skin firming. Antioxidants, over time, may actually help reverse the signs of aging by improving skin health and improving its appearance. One such common skin firming antioxidant is CoQ-10, which is added to eye creams and other products (including body lotions) that are meant to firm up the skin.

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